Quality, Quality, Quality........I personally started this company with a dollar and a dream. A dream that I could one day make a better Lake Trolling, Bass fishing, Steelhead fishing, Walleye fishing Product that is already on the market today. I was told it couldn't happen, and I was chasing Unicorns. I blocked the naysayers out, and focused on MY dream, I believed in what I was trying to do, and most importantly I believed in myself, and did what I was told couldn't happen. I took a pre-existing trolling spoon, and made it INDESTRUCTABLE! Through years of trial and error, and the ups and downs of destroying many products, I made magic happen! I made a trolling spoon that could handle the jaws of a crocodile and come out like new, now it may be bent, and chewed up, but the paint will outlast those jaws! I can attest there is no trolling spoon on the market today that can take the beating these lures can take, and for anyone who doesn't believe, I can proudly "PROVE IT"!!! I've pretty much tossed these lures to the wolves. I've enjoyed watching trains maul them on the railroad tracks of my local neighborhood, I've spun my truck tires with them underneath, smashed them with a hammer to the point the spoon blank itself called it quits, and the only thing holding that poor spoon together was the paint. Today the magic continues, only I've now gotten into other aspects of the trolling industry, adding a bit of spice with other series' of spoons such as: the Hi-Viz, and Radiation series. These spoons are something special! They may take on some minor scratching due to new compounds used in the painting application, but still a spoon that will fight till it's last hour. They still will outlast the mass produced products from companies that have values on quantity over quality by country mile. If it's a high octane glow you're looking for the Hi-Viz, and Radiation series has something special in store for you! In closing, I am proud to produce a wonderful product, a product when shipped, I have no regrets about what is being delivered to the consumers mailbox. For me this is the American dream, I'm not rich, not wealthy, not remotely close to either, and never wish to be. My view of the American dream is to do what you love, and you're passionate about, and making a product the way it should be: Built in America (Tough as Nails) the American way!